Меню юзера
Опрос
Какая у вас ОС?

SeVen
Vista
XP
MacOs
Linux/Unix


Новости

  Economic Perspectives on Craft Beer A Revolution in the Global Beer Industry

Author Автор: VnRuEn | Date Дата: 8 января 2018| Views Просмотров: 0

В разделе: - [Информация]



Economic Perspectives on Craft Beer A Revolution in the Global Beer Industry

Economic Perspectives on Craft Beer: A Revolution in the Global Beer Industry by Christian Garavaglia
English | 20 Jan. 2018 | ISBN: 3319582348 | 530 Pages | PDF | 7.15 MB
This book investigates the birth and evolution of craft breweries around the world. Microbrewery, brewpub, artisanal brewery, henceforth craft brewery, are terms referred to a new kind of production


This book investigates the birth and evolution of craft breweries around the world. Microbrewery, brewpub, artisanal brewery, henceforth craft brewery, are terms referred to a new kind of production in the brewing industry contraposed to the mass production of beer, which has started and diffused in almost all industrialized countries in the last decades. This project provides an explanation of the entrepreneurial dynamics behind these new firms from an economic perspective.

The product standardization of large producers, the emergence of a new more sophisticated demand and set of consumers, the effect of contagion, and technology aspects are analyzed as the main determinants behind this 'revolution'. The worldwide perspective makes the project distinctive, presenting cases from many relevant countries, including the USA, Australia, Japan, China, UK, Belgium, Italy and many other EU countries.
DOWNLOAD
(Buy premium account for maximum speed and resuming ability)


Популярные файлы
Реклама