What you'll learn

1. The Pros and Cons of Linkedin Ads
2. Difference between Search Leads and LinkedIn Leads
3. Who should advertise on LinkedIn and who shouldn't
4. Getting Admin Access to the Company Page
5. Getting Access to LinkedIn Ads Account
6. Objective Based Advertising on LinkedIn
7. How to choose your campaign objective
8. Using Different Ad Formats like Text Ads, Sponsored Content , Sponsored In Mail etc
9. Audience Targeting Options
10. Bids and Budgeting Strategy
11. Retargeting Strategy
12. Benchmarking
13. Insight Tag and Conversions
14. Account Structue
15. Analytics, Tracking and Attribution
16. Conversion Tracking
17. Reporting
.......And a lot more. In short you will learn everything under the sun related to LinkedIn Advertising

Requirements

No. This course covers everything from beginner to advanced

Description

LinkedIn Ads are the cornerstone of any Business to Business Advertising Strategy. This is because of the precise targeting that is available on LinkedIn Ads . In this course we cover everything you want to know about LinkedIn Ads right from gaining admin access to understanding objective based advertising on LinkedIn. We would be covering every facet related to LinkedIn Ads in this course like Targeting, Bids and Budgeting, Ad Formats , Reporting, Analytics, Benchmarking etc.

So if you want to dive into the world of LinkedIn Advertising this course is tailor made for you.

Who this course is for:

Digital Marketers interested in LinkedIn Advertising
Digital Marketing Managers
Digital Marketing Freelancers
Website Owners
Business Owners
B2B & B2C Marketeers
Demand Generation Managers
Digital Marketing Specialists