This introduction to Churn and Lifetime Value ("LTV") analysis course is designed for absolute beginners to give them exposure to the common business metrics of Churn and LTV. In the course we learn about recurring revenue, churn, LTV, why they matter, and navigate some of the nuances of the metrics.
What you'll learn
General concepts around recurring revenue
The definition of Churn
Different ways to calculate Churn
The definition of Lifetime Value or LTV
The inputs to the LTV formula
How LTV can impact decision making
LTV:CAC ratios
Cohort reporting
Realized LTV