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Mastering Automotive Challenges |
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Mastering Automotive Challenges English | 320 pages | ISBN-10: 0749445750 | PDF | 7.15 Mb This book charts the growth and achievements of one of the world's most important industries. The authors, two leading figures in the German automotive industry, describe the strategies that have led to the German industry's great success. They also discuss how German auto manufacturers are meeting challenges from emerging worldwide competitors. This book demonstrates what can be achieved with first-class management, marketing, branding, innovation and clear strategic aims, and as such it holds valuable lessons for managers in all industries. DOWNLOAD (Buy premium account for maximum speed and resumming ability)
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