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Lynda - John Maeda on Design, Business, and Inclusion |
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Lynda - John Maeda on Design, Business, and Inclusion Size: 167 MB | Duration: 0h 23m | Video: AVC (.mp4) 1280x720 24fps | Audio: AAC 48KHz 2ch Genre: eLearning | Level: Appropriate for all | Language: English Good design is often associated with beauty. For LinkedIn Influencer John Maeda, a major figure in the field of design and technology, it isn't that simple. In this course, he argues that good design is more about outcome than aesthetics. For a business to develop better products, they must do more than pick a pleasing color scheme and slick layout; they must understand who their users are. In this course, John shares insights about the rise of design as a key component for innovative and growing businesses. He also points out three design growth areas-classical design, design thinking, and computational design-and shines a spotlight on the link between inclusion and design. * Defining design * Designing for a wider audience * Linking inclusion and design * Discovering your own lacunas * Attaining the inclusion mindset
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