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McDonald's: The Business behind the Golden Arches |
В разделе: - [Информация] |
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English | 2016 | ISBN: 9781512405934 | 36 pages | True PDF | 6.38 MB Discover the incredible story behind the world's largest fast food brand. Find out how McDonald's grew from a single restaurant into a globe-dominating chain. This book reveals: ● The bright business minds behind McDonald's remarkable rise. ● How the company's famous products-from the Big Mac to the Happy Meal-came to be. ● Which marketing and public relations strategies turned McDonald's into a powerful brand. From marketing relationships to the company's attempts to counter its critics, this book provides a fascinating look at McDonald's and at the fast food industry as a whole.
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